Focusing on the benefits a customer can derive from a product or service allows sales professionals to better manage their time and resources. By adopting a customer-centric strategy, organizations can avoid missed sales opportunities, improve customer satisfaction, and ultimately increase their turnover through increased sales. Additionally, this approach can reduce the need for haggling and negotiation, as the value of the product or service is clearly communicated to the customer.

Our Value Selling program is designed to help organizations and their sales teams effectively implement value selling strategies. The program covers the concepts of value selling, strategies for building the value of a product for the customer, and techniques for promoting and presenting products effectively. Through participation in the program, sales professionals will acquire the skills and knowledge necessary to increase their sales success and drive growth for their organization.

Program Outcomes

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Client Speak

Varun Kakaria

Regional IS Director - South Asia

Reckitt Benckiser

Dinesh Bhrushundi

Ex-Chief Quality Officer

Delhi International Airport Ltd.

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Ichiro Maeda

Director - Operations

IFFCO-Tokio General Insurance

Jia Lal Koundal

Group Head – Trade Marketing, Sellout, Exclusive Channel & DRM

Panasonic

Gaurav Paruthi

AVP – L&D (HR)

HDFC Ergo Health (Earlier Apollo Munich Health Insurance)

Case Studies

Awards and Recognition

Brandon Hall Gold Award for ‘Best Corporate Outreach to Promote Diversity, Equity, Inclusion, & Belonging in Communities’, 2024

Brandon Hall Gold Award for 'Best Initiative for Philanthropy and Corporate Giving', 2023

Brandon Hall Silver Award for 'Best Corporate Outreach to Promote Diversity, Equity & Inclusion in Communities', 2023

Excellence in the 'Women Empowerment' category at the '11th World CSR Congress & Awards 2022'

Excellence in the 'Efforts towards building an inclusive world' category at the '11th World CSR Congress & Awards 2022'

Innovations in CSR Practices Award for 'Digital Skills Program‘, 2021

Best Corporate Foundation Award for 'Skill Development Program', 2019

Brandon Hall Gold Award for 'Best Advance in Social Impact Innovation', 2021